The Role of Political Advertising in Encouraging Women’s Participation in Leadership in Igabi LGA, Kaduna State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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Background of the Study
Political advertising has become a powerful tool in shaping public opinion and influencing electoral outcomes. In Nigeria, where gender disparities in political participation are prevalent, political advertising can be a key driver in encouraging women to engage in leadership roles. In Igabi LGA, Kaduna State, political advertising has the potential to promote the importance of women in leadership positions, challenge societal norms, and encourage women’s active participation in politics.
Research by Okoye and Umar (2024) indicates that political advertising targeted at women can increase their political awareness and encourage greater participation in the political process. This study aims to explore the role of political advertising in encouraging women’s participation in leadership in Igabi LGA.
1.2 Statement of the Problem
Despite strides in gender equality, women’s participation in leadership roles in Nigerian politics remains low. Igabi LGA is no exception, where women are underrepresented in political offices and decision-making processes.
Musa and Adamu (2023) argue that political advertising targeting women is critical to increasing their participation in leadership roles. However, there is limited research on the effectiveness of such advertising in Igabi LGA, where cultural barriers and limited access to media may pose challenges. This study seeks to address this gap by examining the role of political advertising in encouraging women’s participation in leadership.
1.3 Objectives of the Study
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To assess the role of political advertising in encouraging women’s participation in leadership in Igabi LGA.
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To examine the effectiveness of political advertising in breaking cultural and societal barriers to women’s political engagement.
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To explore the impact of political advertising on women’s political awareness and decision-making in Igabi LGA.
1.4 Research Questions
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How effective is political advertising in encouraging women’s participation in leadership in Igabi LGA?
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What cultural and societal barriers does political advertising address to promote women’s political participation in Igabi LGA?
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How does political advertising influence women’s political awareness and decision-making in Igabi LGA?
1.5 Research Hypotheses
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Political advertising significantly encourages women’s participation in leadership in Igabi LGA.
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Political advertising addresses cultural and societal barriers to women’s political participation.
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Political advertising positively influences women’s political awareness and decision-making in Igabi LGA.
1.6 Significance of the Study
This study will provide insights into the effectiveness of political advertising in promoting gender equality in leadership, specifically within the context of Igabi LGA. The findings could inform future campaigns aimed at encouraging more women to engage in leadership and political activities.
1.7 Scope and Limitations of the Study
The study is focused on Igabi LGA, Kaduna State, and explores the role of political advertising in promoting women’s participation in leadership in this region.
1.8 Operational Definition of Terms
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Political Advertising: Advertisements designed to influence public opinion, promote political candidates, or encourage political participation.
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Women’s Political Participation: The involvement of women in political processes, including voting, running for office, and engaging in political decision-making.
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Leadership: The act of leading or guiding a group, organization, or community, typically in political, social, or economic spheres.
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